This has allowed customers to identify individual figures within the packet, significantly decreasing the amount of money and effort required to obtain a complete collection, and eliminates the possibility of unintentionally receiving duplicates. Despite attempts to obfuscate the contents of these packets, the bags of Series 1 and 2 have a second figurine-specific bar code on the rear of the packet, next to the EAN/UPC product bar code (which is unique to each series). Purchases from many retailers make no guarantees regarding the contents of a particular packet. While considered a novel approach by some, it has raised controversy amongst enthusiasts and collectors, increasing the amount of difficulty in obtaining a complete collection. The figures are sold individually in sealed, unmarked packets, giving customers a random chance at obtaining any particular figurine. The series consists of a number of individually themed collectible Lego minifigures based on movies, sports, history, and popular culture.
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